Bill > H349

This bill establishes the Online Advertising Act, which aims to further regulate advertising on the internet. The key provisions include: 1. Requiring third-party advertising networks to provide clear and conspicuous notice about their data collection and use practices, including for online preference marketing and the merger of personally identifiable and non-personally identifiable information. 2. Giving consumers the ability to opt-out of online preference marketing and revoke consent for the use of sensitive information or the merger of personally identifiable and non-personally identifiable information. 3. Requiring third-party advertising networks to protect the data they collect and implement reasonable measures to prevent the unauthorized merger of personally identifiable and non-personally identifiable information. 4. Providing consumers with reasonable access to their personally identifiable information held by third-party advertising networks, subject to certain exceptions. 5. Limiting the retention of non-personally identifiable information collected through third-party ad delivery and reporting activities to a maximum of 24 months. The bill also empowers the Attorney General to enforce these provisions and impose statutory penalties for violations.

Labor and Employment

https://malegislature.gov/Bills/191/H349