Bill > H333

This bill amends Chapter 93 of the Massachusetts General Laws to regulate the use of direct mailings. The key provisions of the bill are: 1. Defining "direct mail" as advertising materials sent to prospective customers' homes or mailing addresses, with some exceptions. 2. Requiring direct mailings to include a valid return address, email address, or phone number that recipients can use to opt-out of future mailings from that sender. 3. Prohibiting the initiation of direct mailings to recipients who have opted-out, with fines for violations. 4. Holding businesses that promote their goods or services in a direct mailing that does not comply with the opt-out requirement responsible, unless certain conditions are met. 5. Authorizing the Department of Telecommunications and Cable to promulgate rules and regulations to implement the new law. The bill aims to provide consumers with more control over the direct mail they receive and to hold businesses accountable for complying with the opt-out requirements.

Labor and Employment

https://malegislature.gov/Bills/191/H333