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Bill > A1091


NJ A1091

NJ A1091
Requires Division of Travel and Tourism to advertise and promote tours of breweries in the State.


summary

Introduced
01/14/2020
In Committee
03/22/2021
Crossed Over
06/03/2021
Passed
06/03/2021
Dead
Signed/Enacted/Adopted
09/24/2021

Introduced Session

2020-2021 Regular Session

Bill Summary

This bill directs the Division of Travel and Tourism in the Department of State to identify a series of breweries to be part of a specific brewery trail. The division would develop at least three brewery trails geographically or thematically linked by surrounding arts, cultural, historical, entertainment, or other tourism destinations. Under this bill, the division would develop and maintain an interactive Internet website providing information concerning every holder of a limited brewery license or restricted brewery license issued by the State. The division is required to update the website whenever the Director of the Division of Alcoholic Beverage Control notifies the division that new breweries have obtained licenses. The website would also provide vacation itineraries based on specific brewery trails, which identify surrounding attractions, restaurants, lodging, and other exhibits or places of entertainment along the brewery trail. New Jersey enjoys a rich brewing history dating back to the 1600s and many innovative brewing techniques were born in the Garden State. Today, New Jersey is home to more than three dozen craft breweries and brewpubs, many of which have won awards at various beer competitions and festivals. Small and independent American craft brewers contributed $33.9 billion and 360,000 jobs to the United States economy, while New Jersey's craft beer industry contributed 8,565 full-time equivalent jobs to the State's economy in 2012. New Jersey is in an excellent position to establish its breweries as travel destinations for educational and recreational purposes to reach new consumers, create jobs, and generate more revenue for New Jersey's craft beer industry.

AI Summary

This bill directs the Division of Travel and Tourism to identify and promote a series of brewery trails in New Jersey, featuring the state's 30+ craft breweries. The division would develop an interactive website providing detailed information about each brewery, including location, tour offerings, product descriptions, and brewery trail affiliation. The division would also create vacation itineraries highlighting the breweries and surrounding attractions, restaurants, and entertainment. The bill aims to position New Jersey's robust craft beer industry as a tourism draw and support the state's brewing heritage and economic contribution. This aligns with New Jersey's status as a leading craft beer state, with its breweries generating thousands of jobs and billions in economic activity.

Committee Categories

Government Affairs

Sponsors (21)

Last Action

Approved P.L.2021, c.227. (on 09/24/2021)

bill text


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