Bill > S09073

This bill establishes the "It's Your Data Act" to provide protections and transparency in the collection, use, retention, and sharing of personal information. Key provisions include: - Requiring businesses that collect consumer personal information to disclose details about their data practices, including the categories of personal information collected, the sources, purposes, and recipients of the data. - Giving consumers the right to request deletion of their personal information and access to the specific pieces of personal information a business has collected about them. - Prohibiting businesses from collecting or sharing a consumer's personal information without their affirmative consent, except for certain operational purposes. - Requiring businesses to implement reasonable security measures to protect consumer personal information. - Providing consumers a private right of action for violations of the Act and authorizing enforcement by the Attorney General. - Allowing the Attorney General to issue regulations to further the purposes of the Act.

https://www.nysenate.gov/legislation/bills/2019/S9073