Bill > S04136

This bill amends the Agriculture and Markets Law and the Alcoholic Beverage Control Law to expand direct marketing activities for New York beverages and authorize the sale of beer and wine at movie theaters. Specifically, it allows for the development of institutional direct marketing programs to increase the purchase of New York beverages, provides assistance to retail beverage stores in purchasing directly from New York producers, and authorizes the issuance of special licenses to movie theaters to sell wine and beer, subject to certain requirements such as limiting the number of alcoholic beverages per transaction and restricting sales to certain hours. The provisions related to movie theater licenses will expire after 5 years, but any licenses issued prior to that will remain in effect.

Agriculture and Natural Resources, Business and Industry

https://www.nysenate.gov/legislation/bills/2021/S4136