Bill > AB1287

This bill prohibits businesses in California from charging different prices for substantially similar consumer goods based on the gender of the individuals the goods are marketed and intended for. It defines "substantially similar" goods and outlines exceptions where price differences are allowed, such as differences in manufacturing costs or materials. The bill authorizes the Attorney General to seek injunctions and impose civil penalties for violations, with fines up to $10,000 for the first violation and $1,000 for each subsequent violation, up to a maximum of $100,000 unless the defendant continues to violate the law. The bill does not limit liability under the Unruh Civil Rights Act, which prohibits discrimination based on gender.

Budget and Finance, Business and Industry, Justice

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202120220AB1287