Bill > S3709

Introduced Session

Institutions of higher education and proprietary schools are increasingly utilizing the marketing services of online program managers to promote their programs to prospective students. Under this bill, an institution of higher education or proprietary institution licensed to offer academic degrees that retains an online program manager to provide marketing services for its academic degree programs must require: (1) the online program manager to self-identify as a third party entity that is separate from the institution at the beginning of any communication with a prospective student; and (2) any digital or print advertising provided by the online program manager for an academic program of the institution to include a clear disclosure of the relationship between the online program manager and the institution. The bill further provides that an online program manager's failure to self-identify pursuant to the bill's provisions constitutes an unlawful practice under the New Jersey consumer fraud act, P.L.1960, c.39 (C.56:8-1 et seq.), and remedies and penalties may be assessed according to the provisions of that act.

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Sandra Cunningham (D)*,  Vin Gopal (D)*, 

Reported from Senate Committee with Amendments, 2nd Reading (on 06/15/2021)