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This Memorial honors Roberto V. Estrada, a prominent figure in the Mesilla Valley, who passed away on August 28, 2021. It highlights his significant contributions to the community, including founding multiple food businesses like La Bonita Mexican Foods and Roberto's Mexican Foods, and his creation of the "chunky-Dales" coffee club. Estrada was renowned for his generosity, supporting community events and families, and for initiating the Whole Enchilada Fiesta, which gained international recognition and even a Guinness World Record for the largest enchilada. He was also instrumental in sister city exchanges and received numerous awards for his civic engagement and philanthropy, including recognition from the U.S. Senate and the New Mexico Senate. The memorial also acknowledges his personal life, mentioning his family and his love for his community and work.