Bill > H2860

This bill provides for a tax credit against the state's personal income tax and corporate excise tax for the costs of certain advertising campaigns that feature digitally unaltered images of human models. The credit is available to "qualifying businesses" that generate at least $100,000 in annual revenue in Massachusetts and are engaged in the production, manufacture, distribution, or sale of cosmetics, clothing, or personal hygiene and grooming products. The credit is equal to 1% of the media purchase costs associated with a qualifying advertising campaign, up to a maximum of $10,000 per year. The Department of Revenue, in consultation with the Department of Public Health, will establish eligibility criteria for the credit. The bill also includes provisions for the carryover of unused credits to future tax years.

Budget and Finance

https://malegislature.gov/Bills/193/H2860