Bill > S1073

This bill, the Advertising Middlemen Endangering Rigorous Internet Competition Accountability (AMERICA) Act, amends the Clayton Act to prevent conflicts of interest and promote competition in the sale and purchase of digital advertising. The key provisions of the bill include: 1. Prohibiting entities with over $20 billion in annual digital advertising revenue from owning both a digital advertising exchange and a buy-side or sell-side brokerage, or from owning both a buy-side and sell-side brokerage. 2. Requiring entities with over $5 billion in annual digital advertising revenue to adhere to a "best interest duty" and "best execution duty" when providing brokerage services, and to be transparent about their practices upon request from brokerage customers. 3. Establishing requirements for digital advertising exchanges, buy-side brokerages, and sell-side brokerages, such as fair access, time synchronization, and data ownership policies. 4. Granting enforcement authority to the Attorney General and State Attorneys General, and providing a private right of action for brokerage customers harmed by knowing violations of the Act. 5. Requiring divestitures under the Act to be reviewed and approved by the Attorney General to ensure they do not harm competition.

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https://www.congress.gov/bill/118th-congress/senate-bill/1073/all-info