Bill > S525

This bill, the North Carolina Consumer Privacy Act, establishes a comprehensive framework to protect the privacy of consumer data. The key provisions include: - Defining key terms like "personal data," "sensitive data," and "targeted advertising." - Establishing the scope of the law, which applies to certain businesses that meet revenue and data processing thresholds, while exempting certain entities like government agencies, nonprofits, and healthcare-related organizations. - Granting consumers the right to access, delete, and port their personal data, as well as opt out of the sale of their data and targeted advertising. - Requiring businesses to be transparent about their data practices, obtain consent for certain processing of sensitive data, and implement reasonable data security measures. - Authorizing the Attorney General to enforce the law and impose civil penalties for violations. - Creating a Consumer Privacy Account to fund enforcement and consumer/business education efforts. The law aims to empower North Carolina consumers to control their personal information while establishing standards for businesses that collect and use this data.