Bill > SB0659

This bill creates the Personal Data Privacy Act, which establishes privacy rights for consumers in Michigan. The key provisions include: - Defining key terms like "personal data," "sensitive data," and "data broker." - Granting consumers rights to access, correct, delete, and opt-out of the processing of their personal data, including the sale of their data and targeted advertising. - Requiring controllers (entities that determine how personal data is processed) to obtain consent to process sensitive data, limit data collection, provide privacy notices, and conduct data protection impact assessments. - Prohibiting the sale of personal data of consumers under 18 and certain discriminatory practices. - Establishing a data broker registry and enforcement mechanisms by the Attorney General. - Creating the Consumer Privacy Fund and Data Broker Registry Fund to support enforcement and administration of the Act. The bill takes effect one year after it is enacted into law.