Bill
Bill > SR46
summary
Introduced
01/09/2024
01/09/2024
In Committee
01/09/2024
01/09/2024
Crossed Over
Passed
Dead
Introduced Session
2024-2025 Regular Session
Bill Summary
This Senate Resolution encourages the residents of New Jersey to continue to support and observe "Small Business Saturday," a day that is promoted by small businesses to encourage residents to purchase holiday gifts at smaller stores and businesses in their local communities. There are approximately 800,000 small businesses operating in New Jersey, which employ an estimated 1.7 million individuals in this State. These small businesses are the backbone of our State, providing services and employment to individuals throughout the State in such varied industries as finance, health care, the arts, real estate, manufacturing and retail, among many others. "Small Business Saturday" was initiated by the American Express Company in 2010. The program offers incentives to consumers through additional credit on their credit cards for purchases made on that Saturday in registered small businesses. Furthermore, small businesses benefit through subsidized advertising activity intended to promote shopping at local, small businesses.
AI Summary
This resolution encourages New Jersey residents to continue supporting "Small Business Saturday," an initiative started by American Express in 2010 to help smaller businesses compete during the holiday shopping season. The resolution highlights the significant economic importance of small businesses in New Jersey, noting that approximately 800,000 small businesses operate in the state, employing around 1.7 million people across diverse industries like finance, healthcare, arts, real estate, manufacturing, and retail. Recognizing that smaller businesses lack the marketing resources of larger retailers promoting "Black Friday" and "Cyber Monday," the resolution urges residents to patronize local small businesses on the Saturday following Thanksgiving. The initiative offers financial incentives through American Express, including credit card rewards for consumers and subsidized advertising for participating businesses. By supporting "Small Business Saturday," residents can help small businesses thrive in a competitive marketplace and sustain local economic ecosystems throughout the holiday season and beyond.
Committee Categories
Business and Industry
Sponsors (1)
Last Action
Introduced in the Senate, Referred to Senate Commerce Committee (on 01/09/2024)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2024/SR46 |
| BillText | https://pub.njleg.gov/Bills/2024/SR/46_I1.HTM |
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