Bill > A861

This bill addresses deceptive practices by crisis pregnancy centers (CPCs), which are nonprofit organizations that provide pregnancy-related counseling but do not offer abortion services. The bill defines what constitutes a CPC and establishes what makes an advertisement or statement "false or misleading," including falsely representing that the center provides abortion services, misrepresenting itself as a health care facility, or failing to disclose that it does not provide referrals for abortion or comprehensive pregnancy-related services. Under the bill, it is now an unlawful practice for CPCs to publish any advertisement or make any statement about pregnancy-related services that is false or misleading. If a CPC violates these provisions, it will be subject to consumer fraud penalties, including mandatory cease and desist orders and requirements to issue corrective statements. The Attorney General is granted additional enforcement powers, including the ability to seek injunctions and court orders requiring remedial steps to correct misleading communications. The bill aims to protect individuals seeking pregnancy-related services by ensuring that CPCs provide transparent and accurate information about the scope of their services.

Government Affairs

https://www.njleg.state.nj.us/bill-search/2024/A861