Bill > A3868

Introduced Session

This bill would require retail stores that offer digital coupons to customers to also provide in-store alternatives to allow customers to purchase items at the same price and terms as provided by the digital coupon. The bill defines the term "digital coupon" to mean a store coupon, rebate, or similar instrument offered to a consumer through the Internet and only obtainable through a consumer's personal computing device, such as a personal computer, smartphone, or tablet, and that provides to a consumer a discounted price or benefit, redeemable at the physical location where the goods or services are being offered for sale. The bill defines the term "in-store alternative" to mean providing an on-site consumer the ability to purchase an item at the same discount or other benefit offered by a digital coupon. Examples of an "in-store alternative" set forth in the bill include: paper coupons, electronic kiosks, or providing a customer the discounted price or benefit at the point-of-sale upon request. Violation of the bill would subject a person to a civil penalty of up to $250 for a first offense, and up to $500 for a subsequent offense, which may be collected and enforced by the Director of the Division of Consumer Affairs.

Committee Categories

Annette Quijano (D)*,  Verlina Reynolds-Jackson (D)*,  William Sampson (D)*,  Joe Danielsen (D),  Shanique Speight (D), 

Introduced, Referred to Assembly Consumer Affairs Committee (on 02/27/2024)

Official Document