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NJ S3011
NJ S3011Directs DOLWD to establish advertising campaign to attract candidates to health care professions; appropriates $1 million.
summary
Introduced
04/08/2024
04/08/2024
In Committee
04/08/2024
04/08/2024
Crossed Over
Passed
Dead
01/12/2026
01/12/2026
Introduced Session
2024-2025 Regular Session
Bill Summary
This bill directs the Department of Labor and Workforce Development, in consultation with the Department of Health and the Department of Human Services, to establish a multimedia advertising campaign to attract candidates to health care professions. The health care field experienced shortages due to working conditions during the COVID-19 pandemic. The campaign will promote health care professions as presenting engaging, dynamic, and rewarding career opportunities. The campaign shall use a combination of digital outlets, television, radio, print, and other media for its purposes. The department, in developing and administering the general advertising campaign, is also required to create targeted advertising to increase the recruitment of health care professionals: (1) from underrepresented racial groups; and (2) into high-demand fields, as identified by the Commissioner of Labor and Workforce Development in consultation with the Department of Health and Department of Human Services. The bill appropriates to the Department of Labor and Workforce Development the sum of $1 million from the funds received by the State under the federal "American Rescue Plan (ARP) Act," Pub.L.117-2 to effectuate the provisions of the bill.
AI Summary
This bill directs the Department of Labor and Workforce Development (DOLWD), in collaboration with the Departments of Health and Human Services, to launch a comprehensive multimedia advertising campaign aimed at attracting new individuals to health care professions, a sector that has faced staffing shortages, partly due to conditions during the COVID-19 pandemic. The campaign will highlight health care careers as engaging, dynamic, and rewarding, and will also promote available financial aid like scholarships and student loan forgiveness programs. It will utilize various media channels, including digital platforms, television, radio, and print, and will specifically include targeted advertising to recruit health care professionals from underrepresented racial groups and to fill positions in high-demand fields, as determined by the Commissioner of DOLWD. To fund these efforts, $1 million is appropriated to the DOLWD from funds received by the state under the federal "American Rescue Plan (ARP) Act," a significant piece of federal legislation providing economic relief.
Committee Categories
Labor and Employment
Sponsors (2)
Last Action
Introduced in the Senate, Referred to Senate Labor Committee (on 04/08/2024)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2024/S3011 |
| BillText | https://pub.njleg.gov/Bills/2026/S3500/3011_I1.HTM |
| BillText | https://pub.njleg.gov/Bills/2024/S3500/3011_I1.HTM |
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