Bill > A2396

This bill allows certain New Jersey State agencies, specifically the Economic Development Authority, New Jersey Transit Corporation, and the New Jersey Lottery, to sell Internet advertisements on their websites as part of a two-year pilot program. The goal is to generate new revenue for the State, particularly from agencies with high website traffic, by selling various forms of online ads like banner ads and sponsorships. Before selling ads, agencies must establish guidelines to ensure advertisements align with their core mission and prioritize businesses located within New Jersey. Any revenue generated will be deposited into the State General Fund, with agencies receiving funds for the costs of offering ads and an additional ten percent for innovation, while agencies not funded through the annual appropriations act will remit remaining revenue to the State Treasurer after these deductions. The bill also mandates that agencies report on the pilot program's effectiveness and include a disclaimer on web pages with ads stating that their inclusion does not imply State endorsement.