Bill > S1531

This bill allows certain New Jersey State agencies, specifically the Economic Development Authority, New Jersey Transit Corporation, and the New Jersey Lottery, to sell Internet advertisements on their websites as part of a two-year pilot program. The purpose of this initiative is to generate new revenue for the State, particularly from agencies with high website traffic, by selling various forms of online advertising such as banner ads, sponsorships, and business listings. Before selling advertisements, these agencies must establish clear guidelines to ensure that the ads align with their core mission and purpose, and they are encouraged to prioritize businesses located within New Jersey. Any revenue generated will be deposited into the State General Fund, with agencies receiving funds to cover the costs of offering these advertisements and an additional ten percent for operational innovation. The bill also mandates that these agencies report on the pilot program's effectiveness, including financial outcomes and recommendations for continuation, to the Governor and Legislature within two years of its establishment. A disclaimer will be required on any web page featuring advertisements to clarify that their inclusion does not imply State endorsement.