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Bill > A4450


NJ A4450

NJ A4450
Establishes "Jersey Vines Program" in Department of Agriculture.


summary

Introduced
06/03/2024
In Committee
06/03/2024
Crossed Over
Passed
Dead
01/12/2026

Introduced Session

2024-2025 Regular Session

Bill Summary

This bill directs the Secretary of Agriculture, in conjunction with the State Board of Agriculture, to develop and implement a "Jersey Vines Program" to encourage, advertise, and promote the sale of wine produced in the State by plenary winery and farm winery licensees. The wines promoted by the program would be produced using grapes, fruits, and other ingredients that are cultivated and grown in New Jersey. The Jersey Vines Program would increase consumer awareness of the New Jersey wine industry, organize advertising campaigns and create marketing programs to promote wine produced in the State, disseminate information about the variety and availability of wine produced in the State, disseminate information about certain wineries, vineyards, and farms in the State, and create a labeling program (similar to the "Jersey Fresh" program) to identify wine produced in the State as "Jersey Vines" wine.

AI Summary

This bill directs the Secretary of Agriculture, in conjunction with the State Board of Agriculture, to develop and implement a "Jersey Vines Program" to encourage, advertise, and promote the sale of wine produced in New Jersey by plenary winery and farm winery licensees. The program aims to increase consumer awareness of the New Jersey wine industry, organize advertising and marketing campaigns, disseminate information about the variety and availability of New Jersey wines and the wineries, vineyards, and farms that produce them, and create a labeling program similar to the "Jersey Fresh" program to identify wine produced in the state as "Jersey Vines" wine.

Committee Categories

Business and Industry

Sponsors (4)

Last Action

Introduced, Referred to Assembly Commerce, Economic Development and Agriculture Committee (on 06/03/2024)

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