Bill > A4636

This bill requires retail stores selling gift cards in New Jersey to take specific steps to prevent and raise awareness about gift card fraud. Specifically, retail establishments must train their employees on how to identify and respond to gift card fraud according to guidelines issued by the state, and they must post a conspicuous notice near where gift cards are displayed that warns consumers about potential fraud and provides instructions on what to do if fraud is suspected. If a retail store fails to comply with these requirements, they can be fined $1,000, which will be collected and enforced by the Director of the Division of Consumer Affairs through the court system. The bill defines key terms such as "gift card" (a device with an embedded value for merchandise), "merchandise" (goods or services offered for sale), and "retail mercantile establishment" (a business selling items to consumers). The new requirements will take effect on the first day of the seventh month following the bill's enactment, giving businesses time to implement the necessary training and signage.

Business and Industry

https://www.njleg.state.nj.us/bill-search/2024/A4636