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Bill > S3677


NJ S3677

NJ S3677
Requires Division of Travel and Tourism to establish marketing and advertising campaign to promote athletics; appropriates $250,000.


summary

Introduced
09/30/2024
In Committee
09/30/2024
Crossed Over
Passed
Dead
01/12/2026

Introduced Session

2024-2025 Regular Session

Bill Summary

This bill requires the Division of Travel and Tourism in the Department of State to annually develop a marketing and advertising campaign, the purpose of which is to promote interscholastic and collegiate athletics in the State. In addition to other activities that the division may deem appropriate, the campaign is to: (1) encourage increased participation in interscholastic athletics; (2) emphasize the physical, mental, social, and educational benefits of participating in interscholastic athletics; (3) promote attendance at interscholastic and collegiate athletics games, tournaments, and other events; (4) highlight the competitive landscape of New Jersey interscholastic athletics; and (5) further New Jersey's prominence as a State that fosters the development of high-caliber collegiate and professional athletes. The bill appropriates $250,000 from the General Fund to the division to implement the bill's provisions.

AI Summary

This bill requires the Division of Travel and Tourism in the Department of State to annually develop a marketing and advertising campaign to promote interscholastic and collegiate athletics in the State. The campaign aims to encourage increased participation in interscholastic athletics, emphasize the benefits of such participation, promote attendance at athletics events, highlight the competitive landscape of New Jersey interscholastic athletics, and further the state's prominence in fostering the development of high-caliber collegiate and professional athletes. The bill appropriates $250,000 from the General Fund to the Division of Travel and Tourism to implement the bill's provisions.

Committee Categories

Government Affairs

Sponsors (1)

Last Action

Introduced in the Senate, Referred to Senate State Government, Wagering, Tourism & Historic Preservation Committee (on 09/30/2024)

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