Bill > HB1041

This bill addresses the use of deceptive and fraudulent deepfakes in election communications by establishing clear definitions and regulations. The legislation defines a "deepfake" as synthetic media that artificially alters or generates a candidate's speech, conduct, image, or likeness with the intent to harm their reputation or mislead voters. The bill prohibits distributing such synthetic media within 90 days of an election, with an exception for content that includes a clear disclosure stating "This content has been manipulated or artificially generated." The disclosure must be prominent and easily readable or audible, depending on the media format. Candidates who are victims of unauthorized deepfakes can seek legal relief within two years of the election, and violators can face civil penalties ranging from $1,000 to $10,000 depending on the circumstances and prior offenses. The law includes exemptions for news broadcasts, publications that acknowledge the content's authenticity, and satirical or parody content. The bill aims to protect electoral integrity by preventing the malicious use of artificial intelligence and digital technology to spread misleading information about political candidates.

Government Affairs

https://www.arkleg.state.ar.us/Bills/Detail?id=hb1041&ddBienniumSession=2025%2F2025R