Bill > H3286

This bill amends South Carolina state law by adding a new article to regulate the marketing and sale of plant-based and insect-based meat alternatives. The legislation makes it unlawful for any person to advertise, offer for sale, or sell plant-based or insect-based food products while labeling them as "meat," "clean-meat," or "meat-food" products, which is intended to prevent what the legislators consider misleading marketing practices. Specifically, the bill establishes that anyone who violates these labeling restrictions can be found guilty of a misdemeanor and, upon conviction, may face penalties including up to one year of imprisonment, a fine of up to $1,000, or both. The new law appears to be designed to protect traditional meat producers by preventing alternative protein products from using terminology that might confuse consumers about the nature of the product. The bill will take effect immediately upon receiving approval from the Governor of South Carolina.

Agriculture and Natural Resources

https://www.scstatehouse.gov/billsearch.php?billnumbers=3286&session=126&summary=B