Bill > H3401

This bill introduces a comprehensive Technology Transparency Act that establishes detailed privacy protections for South Carolina consumers. The law applies to large companies (controllers) that process personal data and creates significant consumer rights, including the ability to confirm what personal data is being collected, correct inaccuracies, delete personal data, obtain a copy of personal data, and opt out of targeted advertising, data sales, and certain types of data processing. The bill defines key terms like "personal data" and "sensitive data" and sets strict requirements for how companies can collect, use, and share consumer information. Notably, the bill prohibits governmental entities from communicating with social media platforms to request content removal in most circumstances and establishes that violations are considered unfair and deceptive trade practices. The Attorney General is granted enforcement powers, with the ability to issue civil penalties up to $50,000 per violation, which can be tripled in certain cases like violations involving children. While the bill provides robust consumer protections, it explicitly does not establish a private right of action, meaning consumers cannot sue directly but must rely on the Attorney General for enforcement. The law will take effect upon the Governor's approval and includes provisions requiring annual reporting on enforcement activities.

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https://www.scstatehouse.gov/billsearch.php?billnumbers=3401&session=126&summary=B