Bill > HB331

This bill proposes significant revisions to marijuana advertising regulations in Montana, establishing comprehensive restrictions on how marijuana businesses can promote their products and brand. The bill introduces new definitions for advertising-related terms like "billboard" and "commercial mascot" and creates strict limitations on marketing practices. Specifically, marijuana businesses will be prohibited from using social media accounts, engaging in targeted digital advertising, using billboards, employing mascots or characters that might appeal to youth, creating rewards programs, sponsoring events, or using imagery suggesting health benefits. The legislation requires websites to verify user age and residency, limits outdoor signage content, and forbids using colloquial marijuana terms or visual representations of marijuana products. Businesses can only use basic informational materials like business cards and trade conference pamphlets, and must ensure their signage complies with local ordinances. The bill also repeals a previous section on advertising limitations and gives the Department of Revenue rulemaking authority to further implement and enforce these new advertising restrictions. The goal appears to be preventing marijuana marketing that could potentially attract younger consumers or misrepresent the nature of marijuana products.

Business and Industry

https://bills.legmt.gov/#/laws/bill/2/LC3558