Bill > HB673

This bill requires political advertisements that use generative artificial intelligence (AI) to include a clear and conspicuous disclosure on the face of the advertisement indicating that AI was used in its creation. The bill defines generative artificial intelligence as a machine-based system that can emulate the structures, patterns, and characteristics of input data to generate synthetic content, including images, video, audio, text, or other digital content. The legislation mandates that any political ad containing AI-generated elements must explicitly state this fact, ensuring transparency for voters about the origin and nature of the content they are viewing. Failure to provide this disclosure or purposely providing false or misleading information about the ad's creation would be considered a violation of the state's election regulations. This requirement aims to help voters understand when AI technology is being used to create political messaging, potentially influencing their perception of campaign communications.

https://house.mo.gov/Bill.aspx?bill=HB673&year=2025&code=R