Bill > A00147

This bill requires all electronic cigarette (e-cigarette) companies operating in New York state to submit an annual disclosure to the state commissioner of health detailing their online advertising expenditures from the previous fiscal year. The mandatory disclosure must include comprehensive information such as the total funds spent on online ads, a detailed breakdown of where ads were placed (specific websites), the duration of each advertisement's visibility, and any other online advertising-related information the commissioner determines is relevant. The bill aims to increase transparency around e-cigarette marketing practices, with a particular focus on preventing youth exposure to online advertisements. The department of health will be required to incorporate this advertising expenditure information into its annual report to the governor and legislature, and may also propose rules and regulations to limit online advertisements that could potentially be viewed by children. The legislation will go into effect 180 days after it becomes law, giving e-cigarette companies time to prepare for the new reporting requirements.

Health and Social Services

https://www.nysenate.gov/legislation/bills/2025/A147