Bill > A00774

This bill establishes comprehensive protections for minors who are featured in influencer-generated content on social media and video-sharing platforms. The legislation defines key terms such as "influencer" (a person or family creating video content for compensation), "online platform" (websites and digital applications), and establishes criteria for determining when a minor is considered to be "engaged in work as an influencer." Specifically, a minor meets this threshold if at least 30% of an influencer's compensated content in a 30-day period includes their likeness, name, or photograph, and the content generates a certain level of views or compensation. The bill mandates that influencers create a trust account for each minor featured in their content, preserving a proportionate percentage of gross earnings until the minor reaches 18 years old. Additionally, the bill provides minors with the right to request deletion of content featuring their likeness and allows them to take civil action if record-keeping requirements are not met. The legislation also modifies existing labor laws to permit minors of different age groups (under 14, 14-15, and 16-17) to work as influencers while providing specific protections and guidelines for their involvement in content creation.

Labor and Employment

https://www.nysenate.gov/legislation/bills/2025/A774