Bill > A01042

This bill enacts the "Local, Community and Ethnic Media Commitment Act", which requires state agencies to dedicate at least 50% of their annual print and digital advertising spending to local, community, and ethnic media outlets by December 31, 2027. The bill defines local, community, and ethnic media as publications that create content for specific geographic areas, communities based on demographic characteristics, or specialized subject matters. The Office of General Services (OGS) will develop and maintain a list of approved media outlets for state agencies to use, with agencies able to petition to include additional outlets. State agencies must participate in regular training on local media advertising and submit annual reports to state leadership detailing their advertising spending, with these reports to be made publicly available. The legislation is driven by New York's demographic diversity, noting that approximately 23% of state residents are foreign-born, 30% do not speak English as their primary language, and 13% have limited English proficiency. The bill aims to ensure critical state information reaches all communities, regardless of language, race, national origin, or other characteristics, by expanding access to state program information through targeted media channels.

Government Affairs

https://www.nysenate.gov/legislation/bills/2025/A1042