Bill > S01228

This bill amends the New York General Business Law to require advertisements containing synthetic performers (digitally created assets made using artificial intelligence that appear to be performing like a human) to include a conspicuous disclosure when the advertiser has actual knowledge of the synthetic performer's presence. The bill defines key terms like "artificial intelligence" and "generative artificial intelligence" and establishes civil penalties for non-compliance: $1,000 for a first violation and $5,000 for subsequent violations. The law does not apply to advertisements for expressive works like movies, TV shows, or video games where the synthetic performer's use is consistent with the work itself. The bill also preserves existing legal protections under civil rights law and federal internet content regulations, ensuring that the new disclosure requirement does not inadvertently limit other legal rights or protections. The primary goal is to increase transparency by alerting consumers when an advertisement features a digitally created performer rather than a real human.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S1228