Bill > A01415

This bill creates comprehensive privacy standards for electronic health products and services by establishing strict rules for how personal health information and other personal data can be collected, processed, and shared. The bill defines key terms like "electronic health product or service" as software or hardware designed to maintain personal health information, and requires that companies obtain explicit, affirmative consent from users before processing their data. Covered organizations must clearly disclose what data they will collect, why they are collecting it, and with whom they might share it. Users must be able to withdraw consent at any time, and companies must delete user data within 15 days of consent withdrawal. The bill prohibits discrimination against users who choose not to share their data and mandates that companies implement reasonable security procedures to protect personal information. Companies are also restricted from monetizing personal health information without explicit user consent, such as using data for targeted advertising or training machine learning models. The legislation includes a private right of action, allowing individuals to sue for damages of up to $1,000 per violation, and potential civil penalties that consider the number of affected individuals and the severity of the violation. While maintaining compliance with existing HIPAA regulations, this bill significantly strengthens privacy protections for users of electronic health products and services.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A1415