Bill > HB95

This bill amends the Unfair Trade Practices and Consumer Protection Law to address artificial intelligence (AI) content creation and disclosure requirements. Specifically, the bill defines "artificial intelligence" as technology using predictive algorithms to create new content like audio, code, images, text, simulations, or videos. It prohibits knowingly or recklessly creating, distributing, or publishing AI-generated content without clear and conspicuous disclosure, which must state that the content was AI-generated, be presented in the same medium as the content, and be immediately visible when the content is first presented to a consumer. The bill also provides detailed guidelines for what constitutes a "clear and conspicuous" disclosure, including requirements about size, color, contrast, location, duration, and audibility to ensure that consumers can readily notice, read, and understand the AI content disclosure. These provisions aim to increase transparency and protect consumers by ensuring they are aware when content is artificially generated, helping them make more informed decisions about the media they consume. The law will take effect 60 days after its passage.

Business and Industry

https://www.legis.state.pa.us/cfdocs/billinfo/bill_history.cfm?syear=2025&sind=0&body=H&type=B&bn=95