Bill > HB2554

This bill establishes the Artificial Intelligence Transparency Act, which requires developers of generative AI systems in Virginia to include clear and conspicuous disclosures on AI-generated content across audio, image, text, and video formats. The bill defines key terms like "generative artificial intelligence" and sets specific requirements for disclosing AI-generated content. Developers must ensure that AI-generated content includes a permanent, unavoidable disclosure that identifies the content as AI-generated, includes metadata about the content's creation, and is easily understandable to a reasonable person. The bill also mandates that developers and third-party licensees implement procedures to prevent the removal of these disclosures, such as contractual requirements and potential system access termination. Violations of the act are considered prohibited practices under the Virginia Consumer Protection Act, allowing the Attorney General to provide a 30-day cure period before initiating enforcement action. Additionally, individuals who claim to be injured by violations can pursue monetary damages or equitable relief, potentially including attorney fees. The primary goal of the bill is to increase transparency and help consumers identify when content has been generated by artificial intelligence.

Business and Industry

https://lis.virginia.gov/bill-details/20251/HB2554