Bill > HB2179

This bill amends Arizona's marijuana advertising regulations by establishing comprehensive restrictions on how marijuana establishments, medical marijuana dispensaries, and marijuana paraphernalia sellers can advertise their products. The bill prohibits advertising that targets individuals under 21 years old, including banning ads with child-appealing imagery like cartoon characters, food brand-like names, or consumption visuals. Advertisers cannot place ads on public transportation, electronic platforms with less than 73.6% adult audience, or near schools and child-focused facilities. All advertising must include a conspicuous warning about age restrictions and potential risks, occupying at least 10% of the ad space. The bill mandates that advertisers verify the age of recipients in direct communications, requires ads to identify the specific marijuana establishment, and imposes significant penalties for violations, including potential civil penalties of $20,000 per infraction. These restrictions aim to prevent youth exposure to marijuana advertising while ensuring responsible marketing practices. The bill will become effective on June 30, 2026, and requires an affirmative vote of at least three-fourths of the members of each legislative house to be implemented.