Bill > S4061

Introduced Session

This bill directs the Department of Human Services (DHS), in consultation with the Department of Health (DOH), to establish a three year advertising campaign to attract certified home health aides to health care professions. The campaign will promote: health care professions as engaging, dynamic, and rewarding career opportunities; and available scholarships, student loan redemption programs, and other available financial support opportunities for certified home health aides seeking careers in health care professions. The DHS, in developing and administering the advertising campaign, is also required to create targeted advertising to increase the recruitment of certified home health aides to health care professions: (1) from underrepresented racial groups; (2) with expertise in providing care to senior citizens; and (3) into certain high-demand fields. The bill requires the DHS, in consultation with the DOH, to submit a report to the Governor and to the Legislature on the implementation and effectiveness of the advertising campaign. The report must include the commissioner's recommendation on the advisability of the advertising campaign's continuation. The bill takes effect immediately and expires upon submission of the report required to be prepared under the bill.

Committee Categories

Joe Lagana (D)*,  Angela Mcknight (D)*,  Patrick Diegnan (D), 

Introduced in the Senate, Referred to Senate Health, Human Services and Senior Citizens Committee (on 01/30/2025)

Official Document