Bill > S02437

This bill amends the New York election law to require explicit disclosure of social media posts paid for by political campaigns. Specifically, the bill mandates that all social media posts funded by a campaign must be accompanied by a clear "Paid for by:" statement identifying the political committee responsible for the post, similar to existing requirements for other forms of political advertising. The bill also introduces new provisions addressing "materially deceptive media" - which includes digitally altered images, videos, or audio created using artificial intelligence or other technological means - requiring such content to be clearly labeled if used in political communications. Additionally, the bill authorizes the state board of elections to create additional regulations about filing statements related to these disclosures, and requires these regulations to be developed within 90 days of the law's effective date. The goal appears to be increasing transparency in political advertising and combating potential misinformation by ensuring voters can easily identify the source and potential manipulation of political content on social media platforms. The law will take effect 90 days after it is signed.

Government Affairs, Housing and Urban Affairs

https://www.nysenate.gov/legislation/bills/2025/S2437