Bill > S02539

This bill requires retailers to post clear warning signs at their entrances if they track customers using electronic devices, such as cell phones or store cameras, or if they collect "biometric identifier information," which includes things like fingerprints, voiceprints, or facial scans used to identify individuals. These signs must explain what data is being collected and how it's used, and provide information on how customers can opt out of this tracking or data collection, if applicable. Retailers are also prohibited from selling, leasing, trading, or otherwise profiting from the transaction of this biometric data. The bill outlines escalating civil penalties for violations, starting at $100 for a first offense and increasing for subsequent violations, with enforcement possible by local government officials. Importantly, this requirement does not apply to cameras and technology used solely for store security.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S2539