Bill > LB504

This bill establishes the Age-Appropriate Online Design Code Act, which creates comprehensive protections for minors (defined as individuals under 18) on online services. The legislation applies to online businesses with annual revenues over $25 million that collect or sell significant amounts of personal data, requiring them to implement stringent safeguards for users under 13 and between 13-17. Key provisions include mandating easy-to-use privacy tools for minors that allow them to limit communication, control data visibility, opt out of unnecessary design features, manage recommendation systems, and restrict in-app purchases. The bill prohibits targeted advertising to minors, limits data collection to only what is necessary for service functionality, bans notifications during school and nighttime hours, and requires parental monitoring tools that are enabled by default for children. Online services must also provide mechanisms for reporting potential harm and are prohibited from using manipulative "dark patterns" or advertising age-inappropriate products like alcohol or tobacco. Violations will be treated as deceptive trade practices, with potential civil penalties of up to $50,000 per violation, though enforcement will not begin until July 1, 2026. The goal is to create a safer online environment that protects minors' privacy, autonomy, and well-being while using digital platforms.

Business and Industry

https://nebraskalegislature.gov/bills/view_bill.php?DocumentID=59284