Bill > SB2642

This bill amends Mississippi law to require disclosure of artificial intelligence (AI) usage in political advertisements. The legislation defines "qualified political advertisements" as any campaign-related ad containing images, audio, or video generated partially or wholly by AI, and provides specific disclosure requirements for different types of media. For text graphics, the ad must include a disclaimer indicating AI-generated content in similarly sized text; for audio communications, a spoken disclaimer must be clearly audible for at least three seconds; and for video communications, both visual and spoken disclaimers are required. The bill establishes civil penalties for non-compliance, with first-time violators facing fines up to $250 and subsequent violations incurring fines up to $1,000. Certain exceptions are made for news broadcasts, satire, and distribution platforms with clear policies. The Attorney General or an injured candidate may seek injunctive relief in specified circuit courts. Notably, the law defines AI as a system that can perform tasks without significant human oversight, learn from experience, and generate near-indistinguishable representations of individuals. The bill is set to take effect on July 1, 2025, providing political advertisers and media platforms time to adapt to these new transparency requirements.