Bill > S03543

This bill requires grocery stores that offer digital coupons to automatically apply those coupons at the point of sale for two specific groups: senior citizens (defined as people age 65 or older) and members of loyalty or rewards programs. The bill defines key terms, including "digital coupon" as an electronic coupon offered through a grocery store's website or mobile app, "grocery store" using an existing legal definition from alcohol control law, and "loyalty or rewards program" as any customer benefit system. Specifically, when a product is being purchased that matches a digital coupon, the store must automatically apply the coupon discount for eligible customers without requiring them to manually load or clip the digital coupon. The bill will take effect 90 days after becoming law, which aims to give grocery stores time to update their point-of-sale systems to comply with the new requirement. The legislation seeks to make digital coupon savings more accessible and convenient for senior citizens and loyal customers by removing the burden of manually applying discounts.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S3543