Bill > A03907

This bill requires the Metropolitan Transportation Authority (MTA) to create a marketing program that allows corporations to bid on naming rights for transit facilities within the metropolitan commuter transportation district. The program would give corporations the opportunity to pay for the right to have their name associated with specific transit facilities like stations, terminals, or other passenger transportation infrastructure. The MTA would have discretionary power to accept or reject corporate sponsorship bids. Any revenue generated from these corporate sponsorships would be directly deposited into the MTA finance fund, which is used to support the authority's financial operations. The bill amends existing public authorities law to establish this new mechanism for generating additional revenue, and it would take effect immediately upon passage. This approach represents an innovative way for the transportation authority to create a new income stream by leveraging its physical infrastructure and brand visibility.

Government Affairs

https://www.nysenate.gov/legislation/bills/2025/A3907