Bill > HB4043

This bill amends Michigan's liquor control code to allow manufacturers, wholesalers, and spirit vendors to provide refrigeration systems to certain licensees as part of their brand promotional efforts. Specifically, the bill adds "refrigeration systems" to the definition of "barware," which are brand-logoed items that can be used for promotional purposes. The bill defines a refrigeration system as a machine less than 10 cubic feet that cools beverages. This change means that liquor producers and distributors can now provide small refrigerator units to retailers as a marketing tool, with strict guidelines about their use. The refrigeration systems must be used for display purposes only, cannot be transferred to personal ownership, must be returned to the supplier after use, and cannot exceed $200 in value. The bill is part of a broader set of regulations governing how alcoholic beverage companies can market and promote their products to retailers, ensuring fair practices and preventing undue influence in the liquor industry.

Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-HB-4043