Bill > H5247

This bill amends the existing state law on deceptive trade practices by adding a new provision that makes it illegal to advertise live-event tickets or short-term lodging in a way that violates federal regulations (specifically 16 C.F.R. Part 464). The regulation referenced (16 C.F.R. Part 464) relates to pricing transparency, which means businesses must clearly disclose all mandatory fees and charges when advertising prices. By adding this new clause to the list of deceptive trade practices, the bill gives consumers additional protection against misleading advertising and allows for potential legal action against businesses that do not fully disclose the total cost of tickets or lodging upfront. The law is set to take effect on January 1, 2026, giving businesses time to adjust their advertising practices to comply with the new requirements. This change aims to prevent consumers from being surprised by additional fees and charges not initially disclosed in the advertised price.

Business and Industry

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