Bill > A04186

This bill prohibits roadside signage advertising the sale of cannabis or cannabis products on highways, roads, or other vehicular pathways in New York State. The legislation establishes specific rules for cannabis-related advertising, allowing businesses to have signs identifying their authorized retail location only if those signs are affixed to the building and not visible from the roadway. For violations of this advertising restriction, the bill imposes a civil penalty of $1,000 for the first offense, with subsequent fines of up to $2,500 for each day the violation continues. The law provides an exception for on-premises signage that simply identifies the business, as long as cannabis product advertising is not readable from the roadway. The bill will take effect on the first day of January following its passage, and will apply to signs erected or maintained on or after that date, thus giving businesses time to adjust their advertising practices to comply with the new restrictions.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A4186