Bill > S04276

This bill enacts the "Digital Fairness Act," which establishes comprehensive privacy and data protection regulations for businesses operating in New York. The bill requires any entity conducting business in New York and maintaining personal information of 500 or more individuals to provide a clear, concise short-form privacy notice that explains how they collect, use, and share personal data. Companies must obtain explicit, informed consent from individuals before processing their personal information and provide meaningful opportunities for individuals to access, modify, and delete their data. The legislation introduces significant restrictions on targeted advertising, prohibiting discrimination based on protected characteristics such as race, age, gender, sexual orientation, and disability. The bill also mandates robust protections for biometric information, requires transparency in automated decision-making systems, and establishes strict enforcement mechanisms, including the ability for individuals to bring civil actions and for the Attorney General to seek penalties of up to 25,000 dollars per violation or 4% of a company's annual revenue. Additionally, the bill requires educational institutions to incorporate digital literacy and privacy education into their curricula, reflecting a comprehensive approach to addressing digital privacy concerns in the modern technological landscape.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S4276