Bill > SB0226

This bill establishes comprehensive regulations for the use of generative artificial intelligence (AI) in consumer transactions and regulated services in Utah. The legislation defines key terms such as "generative artificial intelligence" as an AI system trained on data that can simulate human conversation through text, audio, or visual communication, and "high-risk artificial intelligence interaction" as interactions involving sensitive personal information or personalized professional advice. The bill requires suppliers using generative AI to disclose its use when directly asked, and mandates prominent disclosure for high-risk AI interactions in regulated professions like healthcare, legal, and financial services. The legislation creates strict liability provisions, meaning businesses cannot use AI as a defense for consumer protection law violations. The Division of Consumer Protection is empowered to enforce these regulations, with the ability to impose administrative fines up to $2,500 per violation and seek additional court remedies. The bill provides a safe harbor for businesses that clearly and consistently disclose their use of AI during interactions. Notably, the legislation does not replace existing legal remedies and is part of Utah's broader approach to regulating AI technologies, with the Artificial Intelligence Policy Act now extended until July 1, 2027.