Bill > SB0068

This bill amends the Michigan Liquor Control Code to regulate the display of co-branded alcoholic beverages (alcoholic products that share a brand name, logo, or packaging with non-alcoholic drinks) in retail stores. For stores larger than 2,500 square feet, the bill prohibits displaying these co-branded alcoholic beverages next to soft drinks, fruit juices, bottled water, candy, toys, or snack foods with youth-oriented imagery. For smaller stores (2,500 square feet or less), retailers have two options: either avoid displaying co-branded alcoholic beverages near these items or post a clearly visible sign (at least 8.5 x 11 inches) that states "THIS PRODUCT IS AN ALCOHOLIC BEVERAGE AVAILABLE ONLY TO PERSONS WHO ARE 21 YEARS OF AGE OR OLDER" near such displays. The bill also specifies that any fines for violating these rules will be deposited into the liquor control enforcement and license investigation revolving fund. The primary intent appears to be preventing the marketing of alcoholic beverages in a way that might attract or appeal to youth by limiting their proximity to child-oriented products and ensuring clear age restriction messaging.

Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-SB-0068