Bill > HB2761

This bill modifies Arizona law regarding how health professionals must represent themselves in advertisements and professional settings. The bill requires that any advertisement featuring a health professional's name must clearly identify their specific license title and type, and mandates that professionals use only the appropriate title or titles as defined by their profession's regulatory statutes. If a health professional violates these requirements, they will be deemed to have committed an act of unprofessional conduct and can be subject to enforcement by their respective professional regulatory board. Additionally, if the violation also constitutes an unlawful practice under consumer protection laws, the attorney general may investigate and take appropriate action. The bill broadly defines "advertisement" to include various promotional materials like business cards, badges, letterhead, billboards, electronic media, and other means of soliciting services, while explicitly excluding materials about network providers created by regulated entities. The overall aim appears to be increasing transparency and preventing potential misrepresentation by health professionals in their professional communications.

Health and Social Services

https://apps.azleg.gov/BillStatus/BillOverview/83224