Bill > HB1453

This bill introduces comprehensive protections for child influencers on social media platforms by establishing new requirements for vloggers and content creators who feature minors in their videos. The bill defines a "vlogger" as an individual or business entity creating video content on social media platforms for compensation and mandates that vloggers compensate children who are featured in their content for at least 30% of the content duration within a 30-day period, provided the vlogger receives significant views or compensation. The compensation must be paid into a separate trust for the child, which becomes accessible when the child turns 18, with the percentage of gross earnings proportional to the child's appearance in the content. Additionally, the bill grants adults who were featured as minors in video content the right to request permanent deletion of such content from social media platforms, requiring platforms to take reasonable steps to remove the requested material. The legislation also modifies existing labor regulations to ensure that work performed by minors for vloggers is not exempt from standard labor protections, effectively treating child influencer work as a form of regulated employment. The bill is set to take effect on October 1, 2025, providing time for social media platforms and content creators to adapt to these new requirements.

Business and Industry

https://mgaleg.maryland.gov/mgawebsite/Legislation/Details/HB1453?ys=2025RS