Bill > H0561

This bill establishes a comprehensive strategy to promote and support manufacturing in Florida by creating several key initiatives. The legislation creates a new position of Chief Manufacturing Officer within the Department of Commerce, who will serve as a subject-matter expert responsible for coordinating manufacturing efforts, identifying gaps in state-supported activities, and working with various governmental and non-governmental entities to align manufacturing priorities. The bill also establishes the Florida Manufacturing Promotional Campaign, a voluntary marketing program designed to increase consumer awareness of manufacturing activities, expand market exposure for manufactured products, and inspire future entrepreneurs and skilled workers in the manufacturing sector. The campaign will involve developing logos, registering participants, collecting promotional receipts, and creating advertising programs. State and local governmental entities are required to assist the Chief Manufacturing Officer, and the department must prepare and submit a biennial report to the Governor and Legislature by December 15, 2026, detailing the strength and economic importance of the manufacturing industry in Florida. The legislation reflects the Legislature's commitment to supporting and growing the manufacturing ecosystem in the state, with the campaign aiming to create a partnership between industry and the state to efficiently promote and advertise manufacturing products.